An Artist’s Vision:
The Heart of Hamilton
It all started with an illustration—a Hamilton artist’s take on our community through her eyes. This artwork became the cornerstone of the campaign, a unique visual representation of the city that speaks to everyone who calls Hamilton home. And where did we put this powerful image? On a t-shirt, of course. It’s not just any shirt; it’s the campaign's voice, proudly worn by the people.
HamiltonFed:
Feeding Our Community,
One Shirt at a Time
Tasked with boosting Food4Kids Hamilton’s online presence and engagement, we launched HamiltonFed—a campaign that brought together local artists, fire-fighters, football players, influencers, and a host of vendors to rally for the cause. The mission? Get Hamilton talking, donating, and feeling good in a cool shirt.
Tessa Presta (@send_doodz_)
“The bustling culture of Hamilton feeds my soul and inspires my art. This art piece captures Hamilton’s dynamic essence.”
More Than a Message:
A Collaboration with the Community
This campaign wasn’t about talking at the market, it was about collaborating with it. We hit the streets, the football stadium, even people’s kitchens, shooting footage and capturing the spirit of Hamilton in everyday places. The result? A campaign that was hyper-localized and brimming with authenticity.
Full Campaign Rollout:
Strategy Meets Heart
With a fully baked social media strategy and consistent email communications, we kept the buzz going, engaging the community every step of the way. We weren’t just raising awareness; we were creating connections. The final goal? A fresh way to donate to a cause locals care deeply about—and, of course, a cool shirt to wear while doing it!
